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6 things we've learned creating Surf Spirit

Dana & Nils
February 25, 2026
5 min read

Founding Surf Spirit was an incredible journey and we're so thankful for every single step we've taken. Because in addition to all the positive moments, setbacks were also an important part of this journey. Today, we are proud to have welcomed over 10,000 happy guests and to have become the #1 surf retreat in Sri Lanka.

However, none of this would have been possible without the support of the amazing people we met along the way. We are incredibly grateful for our friends, business partners and guests who have entrusted their journey to us, who have left their comfort zone to travel to the other end of the world and who have shared their stories and experiences with us.

As we look back on those nine years, we feel inspired to share what we've learned. Whether you're thinking about starting your own business, joining one of our retreats or making a big change in your life, these are the lessons that have helped us grow. We hope they can also accompany you on your journey.

Nils & Dana Co-Founders of Surf Spirit

1. It all starts with a blank page

Time and again, we return to the moment when Surf Spirit was nothing more than a blank page. A completely blank page.

It was an idea at first. Then it became a concept and a name. Then a concept, a name and a logo and so on. That was the beginning and to have a positive impact on people's holidays and lives today is simply overwhelming.

We should never forget that with a single idea, we have the power to make a positive impact on someone's life. It doesn't matter what that idea is. And it all starts with a blank page.

First drafts of our logo

2. “If you do it, do it right”

A Surf Life Saving Coach from Wales told us that in 2016.

It is super easy. Almost too easy. But this sentence has always stuck in our heads:

“When you do it, do it right. ”

Over the years, this phrase has become one of our most important values. Whether we're hosting a retreat, answering emails, building partnerships or teaching an hour, when we're doing something, we're doing it right. With care. With respect. With all my heart.

In Sri Lanka, we prefer to explore the island by scooter

3. Being your own boss is the best and the hardest

No one tells you when you should start working.
No one tells you when you've messed up.
No one is telling you to work harder.

It doesn't sound too bad.

BUT

You become your biggest critic and your loudest cheerleader at the same time. There are sleepless nights. Long days. uncertainty.

But we've also learned that the only thing that really stands between you and the place you want to be... is yourself.

So bring out your inner cheerleader. Believe in yourself. Stand behind yourself.

Nils surfs in Sumatra

4. You don't have to know everything from the start

When we started, we had no idea what was in store for us. The challenges, the mistakes, the growth, the solutions we needed to find.

We've done some research. We've thought everything out. But we definitely didn't have an answer for everything. And that's okay.

If you wait until you feel “completely ready,” you may be waiting forever. Focus on the next step ahead of you. The rest unfolds along the way.

Be creative in Habitat Algarve Portugal

5. Your idea will make a difference

Maybe it's “just” a smile after a surfing session.
Maybe someone will find clarity during a yoga session.
Maybe it's a conversation that makes a difference.

Whatever you create will touch people in ways you can't fully see. And beyond finances and efficiency, that is the true beauty of building something of your own.

You have the power to create positive change. Never underestimate that.

When a camera team in Spain visited Villa Andalucia.

6th Take yourself seriously

Your thoughts and dreams feel natural to you, as if anyone could have them. But they're yours for a reason.

When you feel that inner pull. That intuition. That quiet voice that says “go there” — then listen. Follow her. Even though it feels small. Even though it feels scary.

After nine years, we can say that trusting this inner voice has changed our entire lives.

A sense of freedom together with our friends in Andalusia

Building Surf Spirit was an enriching yet educational experience and we hope these lessons inspire you. The journey of growth never ends and we're excited to continue learning and sharing this adventure with all of you.

All the best,
Dana and Nils

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